Yakima

Full Integrated Campaign

Print Ads

Out of Home Ad: Yakima Gondola & Billboard

Rationale

This campaign was intended to highlight the size of the Yakima cargo boxes through print and out of home ads that prove you can "Bring It All," and then some.

Out of Home Ad: Instructional Sign @ Lift

This sign will make people aware of the Yakima gondola and explain its purpose. The goal is to get people to snap a pic when the gondola perfectly stops over the billboard and tweet their picture in order to win either a Subaru or Yakima cargo box.