Angry Orchard

Rebranding and Full Integrated Campaigns

Rebranding

I chose Angry Orchard Hard Cider as my fictional client to completely rebrand and create three fully integrated campaign for. Click on the following three campaigns to explore my work on this brand.

Rationale

For the young, adult non-beer drinkers, Angry Orchard provides a tasty alcoholic option other than beer or liquor that has been seasoned by years of perfecting the process of producing hard cider.

Brand Postion Statement

Campaign #1

Campaign #2

Campaign #3